In 2020 and beyond, figuring out how to create a cleaning business website will be invaluable to you and your business.
Having a website for your business these days is practically not a question. In fact, more and more consumers will choose one business over another, just because one of them has a website and the other doesn’t.
A website is absolutely crucial in helping you get new clients through SEO (search engine optimization). It is also just nice to have somewhere to send people from social media, or a website to tell people that you meet in your life.
From an outsider’s perspective it can seem very difficult to create your own website, but in reality you can get it done in just a day or two, and on a budget that is surprisingly low.
That’s why today we’re going to be talking about how to make a cleaning business website.
So, if you don’t have the next few hours free, you may want to bookmark this page and come back whenever you do. This will be a complete guide from A to Z on creating a cleaning business website.
#1 Figure Out What Your Domain Name Will Be
The first thing we need to figure out is your what your domain will be.
The domain is what people will type in in order to get to your website.
Most often, your domain will just be the name of your business.
For example, if you run a cleaning company called Top Notch cleaners, your domain might be topnotchcleaners(dot)com.
However, what do you do if this domain is already taken, and more importantly how do we check what is taken and what isn’t taken?
There are many different websites that you can use to check which domains are taken and which aren’t, but in this tutorial, we will use the tool provided by Google. So click on this link and follow along.
Another option is instead of using your business name, is using what’s known as M exact match domain. When you use an exact match domain, the purpose of it is mainly for SEO.
Just try out whatever domain ideas you have, until you come up with the best option.
For example, if you run a cleaning company in Austin, your domain may be austincleaningcompany(dot)com, as opposed to whatever your business name is.
Whether or not exact match domains still provide any SEO benefit is up for debate, but these domains can be a good choice either way.
You’ll notice that Google is asking for about $10 in order to register your domain, but don’t worry about that, because we have you covered for that in the next step.
#2 Purchase a Hosting Plan
The next step is setting up your hosting account. In order to build your website and have it be displayed to people around the world, you need it to be hosted somewhere.
When considering which hosting platform to use, there should be three main factors involved.
The first one is speed, when you’re building a website it’s very important that people that are looking at it don’t have to wait a long time for it to load. People want things quickly these days, and websites are no different. Having a website that loads fast will be good for Google search results, and also your potential customers will like it.
The second factor is affordability, obviously keeping costs low is very important for most businesses. Why spend hundreds of dollars every month on hosting, when you don’t have to spend anywhere near that amount.
And the last factor is ease-of-use. Assuming that you are not a tech genius, we want to make sure we are working with a hosting provider that is easy for beginners to use. We will of course be doing everything side by side with you, but eventually, you may need to edit things on your own, where an easy-to-use host is going to come in handy.
Because of these factors, and more, we recommend using Hostinger. when you sign up for hosting there, you even get one year’s use of your domain for free. Not to mention their hosting prices are some of the most affordable in the industry.
Just use this link and head over to Hostinger to setup your account.
First click on “Shared Web Hosting”
Then, I recommend that you sign up for “Premium Shared Hosting” because it provides the best value at only $2.59/month.
But if your budget is down to the penny, then “Single Shared Hosting” will work. It will just be much slower, and does not include your first year’s domain cost.
When it gets to the part where it asks for your domain, just type in the domains that we figured out you were going to use earlier on. It will likely be the name of your business unless you found that your #1 option was taken.
#3 Install WordPress on Your Hosting
Now that you are set up with your Hostinger account, we are going to install WordPress on your hosting account so that we can start building your website.
WordPress is the software that is used to build websites for millions of websites across the globe, from blogs to business websites, and anything in between.
Hostinger makes it easy to install WordPress, all you have to do is go to the cPanel, one-click installs, and click on WordPress.
Installing WordPress from here will be very straightforward.
#4 Purchase and Install A Theme
Next, we are going to download and install a theme onto your WordPress software, so that you can start building your cleaning business website.
There are many different seems that we you could potentially use, and it is all up to you on which seemed you prefer the best.
Here are some of the themes that we would recommend;
Divi by Elegant Themes
The theme that I use on this website (that you are reading right now) is by Elegant Themes. I have built many websites using Divi, and absolutely recommend it. They have a layout specific to cleaning companies, which you can check out at this link.
Another route you can go is by downloading a theme from ThemeForest. ThemeForest is one of the world’s largest providers of themes and has several that are specific to cleaning companies. If you want to check out some of the best ThemeForest themes, you can do so by using this link.
Once you decide on which theme you would like to use on your website, all you have to do is purchase it, download the theme into a zip file, and upload that file into themes > upload theme from your WordPress dashboard.
#5 Get Your Branding Done (If You Haven’t Already)
If you haven’t already, next we are going to focus on your branding.
Having a good logo is crucial to building a nice website. You will be using the colors from your logo to create the right colour scheme for the rest of your website.
If you’re not sure what I mean look at my logo in the top left corner of this website, and look at the rest of my website colours.
So, if your cleaning business logo has red and white logo colours, and the rest of your website should be themed around the colours red and white.
If you don’t yet have a logo, no problem. The absolute best place to get a new logo designed is Fiverr. Fiverr is a Marketplace of Freelancers, who can help you with all sorts of different tasks.
I have had several logos designed on Fiverr, and I have had great experiences with all of them.
If you want to check out Fiverr you can do so at this link.
#6 Customize Your Theme to Your Cleaning Business
Now that you have everything set up for you to start building your website, that’s what we’re going to do.
Navigate to pages > add new, and, if using Divi, select “Choose From Layout”.
Now, you can search “cleaning”, and see all of the different layouts for cleaning companies.
When this layout is done loading, you can adjust everything, as needed. If you want to edit text, just click the text and type in what you want it to be changed to.
There is tons of resources that Divi has to watch through to help you in editing your new website.
Here is a video with some of the different ways that you can customize layouts for your business. You should watch through this entire video so you can learn exactly how to edit these layouts and add different content specific to your business.
For serious adjustments you may need to do more digging on YouTube, to find the tutorials that suits your needs. Divi is pretty easy once you get the hang of it, so just stick it out and you will do well.
#7 Build The Crucial Pages for a Cleaning Website
There are some pages that are crucial when considering how to create a cleaning business website.
The first and most obvious one is the homepage. This will include a little bit of information about your company, a little bit about the services that you offer, and some pricing information if that’s something that you want to put on your website.
It should also include several different contact forms where people can fill in information that gets emailed to you, as well as your company name, address (if applicable), and phone number that they can reach you at, several times throughout the home page.
The next page that will be crucial, is an about us page. This page will let anybody that lands on your website know exactly who you are, how you got into the cleaning business, how long you’ve been in the cleaning business for, or any other relevant information that you want to put on your about us page. The about us page should have several images showing you and some of your staff members, so people can see that real people are behind your business.
Another necessary page is the contact us page. This is the page that you direct people to from other pages of your website, the goal of the contact us page is to get people to do one of several options. You may want to get them to fill out a form with information that gets emailed to you or to get them to call you from the contact us page.
The issue with the second option is that more and more, people are not wanting to be on the phone. Especially with younger people, they would rather get something done right then and there over the internet, instead of picking up the phone and calling someone.
Another page that you will want to consider making is a services page. Depending on how you want to structure your website, you may just want to create a blurb about your services on the homepage, and not have a dedicated services page. The services page is obviously just to outline the different services that you offer.
And lastly, you may want to consider having a page dedicated to your pricing. For some businesses, they do not put their pricing out in the open. It is of course 100% up to you what you want to do with your business, and I have seen good arguments from people on both sides on whether or not you should have pricing on your website.
Again, you may or may not want to have pricing and services pages. The beauty of it is that this is your website, and you get to do with it whatever you like!
#8 Connect It All Together
Now that you have all of the different pages built for your new website, the last thing to do is connect everything together.
Head over to Appearance > Menus, and add the pages that you want into your primary navigation.
You’ll see that you can adjust the order of them, which you will likely want to have in the order of; “Home, About Us, Services, Pricing, Contact us”
Once you have done this you can go back to your website and see that it has been adjusted.
You should have a pretty good-looking website at this point, and you’ve only spent a couple hundred bucks. give yourself a pat on the back.